The Little Imagination Company
Last updated: 11 October 2026
1. Introduction
At The Little Imagination Company, we respect your privacy and take care to protect the personal information you share with us.
This Privacy Policy explains what information we collect, why we collect it, how it is used and the rights you have under UK data protection law.
Our website is https://littleimagination.shop.
For privacy enquiries, please contact r.westrip@sky.com.
2. Information we collect
When you purchase from our website, create an account or contact us, we may collect:
- Your name and contact details
- Your billing and delivery addresses
- Your email address and telephone number, where provided
- Details of products purchased and your order history
- Payment confirmation and transaction information
- Messages or enquiries you send us
- Technical information such as your IP address, browser type and website usage information
We only collect information that is reasonably necessary to operate our business and provide our services.
3. How we use your information
We use personal information to:
- Process and fulfil orders
- Arrange delivery of purchased products
- Send order confirmations and delivery updates
- Respond to enquiries and provide customer support
- Process refunds and resolve payment disputes
- Maintain business, accounting and tax records
- Protect our website against fraud and unauthorised activity
- Meet our legal obligations
Our lawful bases for processing information include performing a contract with you, complying with legal obligations and pursuing legitimate business interests where appropriate.
Where consent is required, such as for certain marketing activities or optional cookies, we will request it.
4. Payments
Our online shop uses WooCommerce and WooPayments to process orders and payments.
WooPayments uses Stripe’s payment infrastructure.
When you make a payment, relevant information is securely processed by our payment service providers.
We do not receive or store your complete payment card details.
These providers process information according to their own applicable privacy notices and legal obligations.
5. Sharing your information
We do not sell your personal information.
We may share information with trusted service providers where necessary to operate the shop, including:
- Payment processing providers
- Website hosting and technical service providers
- Postal and delivery services
- Professional accounting or legal advisers, where required
We may also disclose information where legally required.
We share only the information reasonably necessary for the relevant purpose.
6. Cookies
Our website uses cookies and similar technologies.
Some cookies are necessary for the shop to function, including remembering basket contents, maintaining customer sessions and supporting secure checkout.
Other cookies may be used for website performance, analytics or optional features, depending on the services enabled.
Where required by law, we will ask for your consent before using non-essential cookies. You can also manage cookies through your browser settings.
7. How long we keep information
We retain personal information only for as long as necessary for the purposes for which it was collected.
Order and transaction records may need to be retained for several years to comply with accounting, tax and other legal requirements.
Customer enquiries are retained only for as long as reasonably necessary to resolve the matter and maintain appropriate business records.
When information is no longer required, we take reasonable steps to delete it securely or anonymise it.
8. Keeping your information secure
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse and disclosure.
Our website uses secure connections, and payment information is handled through established payment processing services.
No internet-based system can guarantee absolute security, but we take the protection of customer information seriously.
9. Your privacy rights
Under UK data protection law, you may have the right to:
- Request access to personal information we hold about you
- Ask us to correct inaccurate information
- Request deletion of information in certain circumstances
- Request restriction of certain processing activities
- Object to certain uses of your information
- Request transfer of information where applicable
- Withdraw consent where processing is based on consent
These rights are subject to applicable legal conditions and exemptions.
To exercise your rights, email r.westrip@sky.com.
You also have the right to complain to the UK’s Information Commissioner’s Office (ICO) at https://ico.org.uk.
10. Marketing communications
We will not automatically subscribe you to promotional emails simply because you purchase a product.
If we introduce newsletters or marketing communications, we will follow the applicable UK rules concerning consent and electronic marketing.
You will be able to unsubscribe from promotional emails.
Order confirmations and other essential service communications are not marketing messages.
11. Children’s privacy
Although our books are designed for children and families, purchases through our website are intended to be made by adults.
We do not knowingly seek to collect personal information directly from children through the ordering process.
If you believe a child has provided us with personal information inappropriately, please contact us.
12. Changes to this policy
We may update this Privacy Policy as our business develops, particularly when new products or website services are introduced.
The latest version will be published on this page with its revision date.
13. Contact us
For any questions about privacy or the handling of personal information, please contact:
The Little Imagination Company
Website: https://littleimagination.shop
Email: r.westrip@sky.com